How It All Started
Andrea White
Founder and President of RAW Marketing
Andrea's passion for all things marketing was ignited in the earliest days of her career, when she learned the art and strategy of straight-forward storytelling – without artifice or fluff – to define a brand.
For more than two decades, White has been helping companies reveal their brands’ heart and soul, then relaying their stories through compelling and meaningful marketing campaigns, recruitment campaigns and go-to-market strategies. The audience may include consumers, employees, senior executives, or other stakeholders, but always, White is passionate about the role targeted messaging plays in increasing brand awareness, generating leads and acquiring new customers or employees. Her superpower: uncovering just what makes a company unique and significant in the marketplace and shaping the brand’s messages to meet customers’ needs.
In short, she conveys every company’s story in ways that connect with her audiences to drive real results.
